In the world of public health prevention, we have an idea called “strategic science.” Basically, the idea is that when we set out to design a new study, we ought to be thinking about how the study findings could be used by policymakers and communities to make change happen to benefit people – real people, like you or your children, your friends and neighbors, or the people in a neighborhood across town. It’s a simple idea, but it demands a pretty radical departure from the more typical way that study ideas get out of the gate.