GET REAL! Toolkit • Talk Back to Media
Letter Writing Examples
Month, Day, Year
[Your return address]
Nick Robertson, CEO
ASOS Greater London House
Hampstead Road
London NW1 7FB UK
Dear Mr. Robertson,
Fashion can be a cutthroat business where eating disorders are encourage and celebrated.
Many average sized girls like me are used to not being able to relate to the models or expect
the clothes to fit or look the same. However, it’s nice to see that a popular and trendy story like
ASOS can promote positive body image. I am writing to commend you on your work and for
proving that there can be diversity in bodies in fashion.
ASOS has always been a place I loved to shop and after taking a college class that explores
sexism in the media I appreciate your company even more. The clothes are amazing and your
online presence with social media is innovative, captivating and really inspiring for someone
like me that hopes to get into advertising and public relations someday. I did some research
and I’m even more pleased by ASOS. They have a clear point on how they try to fight against
the dangerous trends in the industry. It makes me happy to know that what I’m looking at is
really what I’m looking at. I especially commend ASOS for their Model Welfare policy and their
guidelines on digital manipulation. The digital manipulation is very important to me, especially
when online shopping because some stores can change the color and the cut of an item and
when you get it, it’s nothing like you imagined. That has never happened to me at ASOS, and if I
had all the money in the world, you should know a good portion of that would be spent at ASOS.
I’ve never seen a site with such beautiful plus size models, I had to do a double take. Then I
learned that ASOS was shortlisted in the Body Confidence Awards in 2012 and that just made
me be even more proud to be your customer.
I understand how easy it is to take short cuts, to make it easier and just Photoshop a model, or
allow eating disorders to occur for the good of a superficial image. I respect that in the fashion
industry ASOS doesn’t allow it. This proves that having good body image doesn’t have to be
something that taught in school or encouraged by your parents and teachers, it can be rather
trendy and cool. Thanks for making me feel better every time I shop; I’m a customer for life!
Sincerely, [Your Name]
Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association