GET REAL! Toolkit • Talk Back to Media
Letter Writing Examples
Month, Day, Year
[Your return address]
Stacie Bright
Unilever Senior Communications Marketing Manager
Unilever United States, Inc.
800 Sylvan Avenue
Englewood Cliffs, NJ 07632
Dear Ms. Bright,
I am writing you in regards to the Dove Find Real Beauty Campaign and the Dove Self-Esteem
Project. I believe that what you are doing through this campaign will be able to successfully
redefine the standard of how women and beauty are looked at in the media and you have my full
support. Too often in magazines, television, and movies we are flooded with images of photo shopped
models that are meant to represent the ideal in physical beauty. The problem is that these rail
then models are representing an unrealistic ideal of beauty that was created by advertisers to
sell health and beauty products to the masses of women. These women try and fail to look like
the models that they see in magazines. As young girls encounter these images, they begin to feel
that they are not good enough because they unable to achieve this idea of perfection.
This is why I am such a supporter of Dove products and your goal to rebuild the self-esteem
of both women and young girls. The Dove Real Beauty Campaign and the Self-Esteem Project
are a beacon of light among an advertising market that is saturated with negative and unrealistic
portrayals of women. Not only will I personally continue to buy Dove products as a way to help you
and your partners reach your goal of providing 15 million girls with self-esteem programming, but
I will also encourage my friends and family to do the same as well. I also plan to stop using other
health and beauty brands that use photoshopped models to sell their products. Please extend this
positive activism to your other brands, such as Axe. Axe is renown for its stereotyped images of
the ideal woman. By sharing your body-positive message with this product’s consumers, you’ll
reach a broader audience who can help further this cause.
I believe that Dove is doing an immeasurable service for women and young girls. It is time that
we start building our self-esteem as real women and as the Dove goal states: begin to look at
beauty as “a source of confidence, not anxiety.” Keep up the great work!
Sincerely, [Your Name]
Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association