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GET REAL! Toolkit • Talk Back to Media Letter Writing Examples Month, Day, Year [Your return address] Stacie Bright Unilever Senior Communications Marketing Manager Unilever United States, Inc. 800 Sylvan Avenue Englewood Cliffs, NJ 07632 Dear Ms. Bright, I am writing you in regards to the Dove Find Real Beauty Campaign and the Dove Self-Esteem Project. I believe that what you are doing through this campaign will be able to successfully redefine the standard of how women and beauty are looked at in the media and you have my full support. Too often in magazines, television, and movies we are flooded with images of photo shopped models that are meant to represent the ideal in physical beauty. The problem is that these rail then models are representing an unrealistic ideal of beauty that was created by advertisers to sell health and beauty products to the masses of women. These women try and fail to look like the models that they see in magazines. As young girls encounter these images, they begin to feel that they are not good enough because they unable to achieve this idea of perfection. This is why I am such a supporter of Dove products and your goal to rebuild the self-esteem of both women and young girls. The Dove Real Beauty Campaign and the Self-Esteem Project are a beacon of light among an advertising market that is saturated with negative and unrealistic portrayals of women. Not only will I personally continue to buy Dove products as a way to help you and your partners reach your goal of providing 15 million girls with self-esteem programming, but I will also encourage my friends and family to do the same as well. I also plan to stop using other health and beauty brands that use photoshopped models to sell their products. Please extend this positive activism to your other brands, such as Axe. Axe is renown for its stereotyped images of the ideal woman. By sharing your body-positive message with this product’s consumers, you’ll reach a broader audience who can help further this cause. I believe that Dove is doing an immeasurable service for women and young girls. It is time that we start building our self-esteem as real women and as the Dove goal states: begin to look at beauty as “a source of confidence, not anxiety.” Keep up the great work! Sincerely, [Your Name] Get REAL! about Media and Body Image | California State University, Northrdige | National Eating Disorders Association