The Media Watchdog program works to improve media messages about size, weight and beauty by empowering consumers to advocate for change. We are all consumers of the media and we can all speak out to educate industry leaders about the impacts of their messages and encourage companies to send healthy media messages. Support current Watchdog actions, notify NEDA about praise or protest-worthy ads, and learn how to be a media activist!
- Fill out this short form to notify NEDA staff.
- NEDA staff and volunteer Watchdogs review the submissions.
- NEDA will send email notification within one week if your submission is selected for direct action by NEDA.
Check these helpful resources from the Media Education Foundation:
Media Watchdogs alerted NEDA of a troubling weight loss pill being marketed directly to teens. We recently sent this letter to Gentech, the parent company that makes PhenTabTeenz™, about the dangers of dieting and the irresponsibility of their advertising messaging to minors. Read that letter here and write one of your own!
Abercrombie & Fitch
Proud2Bme Ambassador Benjamin O'Keefe was fed up with Abercrombie & Fitch's sizist comments and lack of availability of clothing for people of all sizes, so he started a Change.org petition to get the company to change its policies. The petition, which currently has over 77,000 supporters, led the company to apologize and meet with a small group that included Benjamin and NEDA CEO and President, Lynn Grefe. After the meeting, Abercrombie promised to look at their policies and make some positive changes, however, despite announcing a new anti-bullying initiative, they are not changing any of the original policies that Benajmin and the 77,000 petitioners are asking for. As a result, NEDA continues its call for a boycott of Abercrombie & Fitch.
Read more in our press release: National Eating Disorders Association Tells Abercrombie & Fitch ‘The Emperor Has No Clothes,’ Calls for Boycott of Retailer