Media Watchdog

The Media Watchdog program works to improve media messages about size, weight and beauty by empowering consumers to advocate for change.  We are all consumers of the media and we can all speak out to educate industry leaders about the impacts of their messages and encourage companies to send healthy media messages. Support current Watchdog actions, notify NEDA about praise or protest-worthy ads, and learn how to be a media activist!

Notify NEDA of Praise or Protest-Worthy Media
  1. Fill out this short form to notify NEDA staff.
  2. NEDA staff and volunteer Watchdogs review the submissions.
  3. NEDA will send email notification within one week if your submission is selected for direct action by NEDA.
Note: Due to the volume of media action requests, NEDA cannot respond to all items, and we encourage Watchdogs to use our interactive Media Watchdogs Forum to chat, let others know about your actions items, and get new updates on action items from NEDA.
 
Digital Media Literacy Toolkit
In our media saturated culture, it is hard to escape the onslaught of messages about our bodies.To help counteract media’s potential influence on normalizing unrealistic body standards, students from California State University, Northridge (CSUN) partnered with the National Eating Disorders Association on a civic engagement project to create a Digital Media Literacy Toolkit and corresponding infographic.
 
The Get REAL! Toolkit features interactive activities to think critically about the body image messages we see, hear and read in the digital media culture every day.
 
It's perfect for educators or youth programmers who want to improve media literacy among young people. Special thank you to Bobbie Eisenstock, PhD and her students for their hard work on this project.
 
View as an E-Publication or PDF

 

Become a Critical Viewer of the Media
The work of changing the media means recognizing and celebrating advertisements that send healthy body image messages, as well as taking the time to express our concerns about advertisements that send negative body image messages or promote unrealistic ideals. Learn more.


Check these helpful resources from the Media Education Foundation:

 

Current Actions

Gentech

Media Watchdogs alerted NEDA of a troubling weight loss pill being marketed directly to teens. We recently sent this letter to Gentech, the parent company that makes PhenTabTeenz™, about the dangers of dieting and the irresponsibility of their advertising messaging to minors. Read that letter here and write one of your own!

Abercrombie & Fitch

Proud2Bme Ambassador Benjamin O'Keefe was fed up with Abercrombie & Fitch's sizist comments and lack of availability of clothing for people of all sizes, so he started a Change.org petition to get the company to change its policies. The petition, which currently has over 77,000 supporters, led the company to apologize and meet with a small group that included Benjamin and NEDA CEO and President, Lynn Grefe. After the meeting, Abercrombie promised to look at their policies and make some positive changes, however, despite announcing a new anti-bullying initiative, they are not changing any of the original policies that Benajmin and the 77,000 petitioners are asking for. As a result, NEDA continues its call for a boycott of Abercrombie & Fitch.

Read more in our press release: National Eating Disorders Association Tells Abercrombie & Fitch ‘The Emperor Has No Clothes,’ Calls for Boycott of Retailer